The Art & Care of Nails
During my tenure at Revlon I worked with CND (Creative Nail Design) to name shades, color collections, write shade descriptions, and help create best-in-class education materials. I also served as CND’s in-house digital copywriter, composing copy for cnd.com, e-commerce, and marketing efforts.
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Technical Guides
I worked with the Education team to produce in-depth guidebooks to supplement product launches and systems.
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Email
I write subject lines, headers, body copy, and calls to action. I have experience working in Figma and Mailchimp to collaborate on email copy and design and have deployed emails through Omeda.
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Encyclopedia Chapters
Creative Nail Design has an internal library of encyclopedia chapters covering the brand’s history and product lines. While at CND, I helped write and edit these chapters in addition to finding imagery for them.
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Product Profile
The Product Profile is a one pager written in collaboration with marketing, education, and R&D that aids in all product description writing.
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Step by Steps
Instruction writing for products and techniques into easy to understand steps.
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E-commerce Writing
My writing appears on ULTA and Amazon in the form of description copy, summary, instructions, and graphics copy.
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A+ Content
My enhanced content writing appears on Amazon for National Hardware, Kwikset, and Pfister.
